Brand Strategy & Digital Marketing

This collection features brand identity designs and art direction projects I created over the years. Each project reflects my approach to visual storytelling and strategic design. These works were developed using Canva to bring creative concepts to life.

Manifest Coffee – A Cup of Passion & Purpose

For my midterm project, I conceptualized Manifest Coffee, a brand designed to inspire coffee lovers to pursue their dreams while making a meaningful impact. Each cup purchased not only fuels ambition but also supports local farmers, as a portion of the proceeds goes toward improving their livelihoods.

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Soapriasis – A Skincare Solution for Psoriasis

This project focused on developing SOAPRIASIS, a specialized 3-in-1 cleanser and soap designed for individuals with Psoriasis, a long-term skin condition with no cure. The goal was to create a gentle yet effective skincare solution that meets the daily needs of the target market, providing both relief and confidence.

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